https://mikeking.co Mike King Freelance Copywriter Thu, 28 Feb 2019 17:27:48 +0000 https://mikeking.co en https://mikeking.co/Home Wed, 19 Sep 2018 21:49:08 +0000 Mike King Freelance Copywriter https://mikeking.co/Home Hi, I’m Mike. I’m a senior-level freelance copywriter and creative director, who, believe it or not, loves to write. One reason I love to write is despite the advent of the Internet and our ever-decreasing attention spans, words have proven themselves to be the best way to capture ideas. Big ideas. Smart ideas. Funny ideas. Emotional ideas. Shareable ideas. Below is a small collection of words I’ve written that do a few of the things listed above. If your agency or brand needs words in the form of ads, scripts, strategies, concepts, or just reliable old headlines, let’s talk. ︎ ︎ mike@mikeking.co https://mikeking.co/Invesco-PowerShares Thu, 20 Jul 2017 17:17:54 +0000 Mike King Freelance Copywriter https://mikeking.co/Invesco-PowerShares Innovation. Unconventional thinking. Staying ahead of the competition. Age old strategies with new age storytelling and a bunch of really weird bikes. Agency: Fear Not, Denver https://mikeking.co/The-North-Face Tue, 28 Apr 2015 16:57:05 +0000 Mike King Freelance Copywriter https://mikeking.co/The-North-Face Shampoos are tested in fluorescent labs on innocent rats. The North Face products are tested in the world’s most formidable mountains on the world’s best athletes. We let this fact speak for itself. Agency: Factory Design Labs, Denver <img width="2048" height="1329" width_o="2048" height_o="1329" data-src="https://freight.cargo.site/t/original/i/92cae34db5040b7ae67955d1c44156d3ac7b5381dd7ecd7e360f63c669f704eb/TNFWTOH_1_o.jpg" data-mid="24522986" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/92cae34db5040b7ae67955d1c44156d3ac7b5381dd7ecd7e360f63c669f704eb/TNFWTOH_1_o.jpg" /><img width="2048" height="1330" width_o="2048" height_o="1330" data-src="https://freight.cargo.site/t/original/i/3d710356df4725087f852a880fd811c3d8c65ef182cd5590e33702b5740f6c0e/TNFWTOH_2_o.jpg" data-mid="24522988" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/3d710356df4725087f852a880fd811c3d8c65ef182cd5590e33702b5740f6c0e/TNFWTOH_2_o.jpg" /><img width="2048" height="1330" width_o="2048" height_o="1330" data-src="https://freight.cargo.site/t/original/i/ec3c8faf2423f1ae3a68afdf70256d7ac8082da66222062f6b8b47e1457d32be/TNFWTOH_3_o.jpg" data-mid="24522989" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/ec3c8faf2423f1ae3a68afdf70256d7ac8082da66222062f6b8b47e1457d32be/TNFWTOH_3_o.jpg" /><img width="670" height="570" width_o="670" height_o="570" data-src="https://freight.cargo.site/t/original/i/a7ac25797a9e48504b28ab3d20c9354128bb1b9d46799f6a70a7b1b6a5839f0d/tnfhumans-3_o.jpeg" data-mid="24522991" border="0" src="https://freight.cargo.site/w/670/i/a7ac25797a9e48504b28ab3d20c9354128bb1b9d46799f6a70a7b1b6a5839f0d/tnfhumans-3_o.jpeg" /><img width="670" height="568" width_o="670" height_o="568" data-src="https://freight.cargo.site/t/original/i/282e64085988a1c957dcbc5a6fb2cdd14096d1ffdb5ff2f9ee4302c95362cd37/tnfhumans-4_o.jpeg" data-mid="24522993" border="0" src="https://freight.cargo.site/w/670/i/282e64085988a1c957dcbc5a6fb2cdd14096d1ffdb5ff2f9ee4302c95362cd37/tnfhumans-4_o.jpeg" /> https://mikeking.co/Jackson-Hole Tue, 28 Apr 2015 16:57:08 +0000 Mike King Freelance Copywriter https://mikeking.co/Jackson-Hole To promote Jackson Hole’s ski resorts we created a series of mobile billboards that challenged Colorado skiers and riders to the steep and deep terrain in Jackson Hole. The campaign got quite a bit of recognition including a story on ESPN. Agency: Cactus, Denver <img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/6b97a97f4b4be001fd6d6044137e963b37eb46e21487b4761ed4b3f24a403081/jhooh1_o.jpg" data-mid="24522967" border="0" src="https://freight.cargo.site/w/860/i/6b97a97f4b4be001fd6d6044137e963b37eb46e21487b4761ed4b3f24a403081/jhooh1_o.jpg" /><img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/0c0f9ded055828c1be52769069437d8e8eac751520b0cb71f2210f4f18e2c3d8/jhooh2_o.jpg" data-mid="24522968" border="0" src="https://freight.cargo.site/w/860/i/0c0f9ded055828c1be52769069437d8e8eac751520b0cb71f2210f4f18e2c3d8/jhooh2_o.jpg" /><img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/2d06514188b64b94a29700d626414ba130a566c2216dd987b44dfe590f9ba9d6/jhooh3_o.jpg" data-mid="24522969" border="0" src="https://freight.cargo.site/w/860/i/2d06514188b64b94a29700d626414ba130a566c2216dd987b44dfe590f9ba9d6/jhooh3_o.jpg" /><img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/f7b8fb311a0846eee26b80fe562868bb6bc6c8938aba23843ec3a65bee570313/jhooh4_o.jpg" data-mid="24522970" border="0" src="https://freight.cargo.site/w/860/i/f7b8fb311a0846eee26b80fe562868bb6bc6c8938aba23843ec3a65bee570313/jhooh4_o.jpg" /> https://mikeking.co/Cobra-Golf Thu, 28 Feb 2019 17:27:48 +0000 Mike King Freelance Copywriter https://mikeking.co/Cobra-Golf A campaign to launch Cobra’s F8 collection—their fastest, most innovative clubs yet. From print to digital, we leveraged the brand’s impressive roster of top golfers, including an activation where players can use Cobra Connect technology to “play” Rickie Fowler in order to win an opportunity to actually play with him.&nbsp; Agency: Fear Not, Denver <img width="1000" height="655" width_o="1000" height_o="655" data-src="https://freight.cargo.site/t/original/i/d32b2d1b825a414651185e08e1240f319e9fe6bb6834daaab75ae4aeb8304032/cobra-golf_SURRENDER_Bryson_mockup.jpg" data-mid="36528921" border="0" src="https://freight.cargo.site/w/1000/i/d32b2d1b825a414651185e08e1240f319e9fe6bb6834daaab75ae4aeb8304032/cobra-golf_SURRENDER_Bryson_mockup.jpg" /><img width="1000" height="655" width_o="1000" height_o="655" data-src="https://freight.cargo.site/t/original/i/b79dfb721d0b3a1e8ee5d307aaf2583786f2f2cb9624dcd49a27cd89d78cba9f/cobra-golf_magazine_ATTACHING_mockup.jpg" data-mid="36528920" border="0" src="https://freight.cargo.site/w/1000/i/b79dfb721d0b3a1e8ee5d307aaf2583786f2f2cb9624dcd49a27cd89d78cba9f/cobra-golf_magazine_ATTACHING_mockup.jpg" /><img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/5cd556364608b6294515449e1412012c6c29005b1051d07fc96587a1e59f57d7/cobra-golf_ADVANTAGE-Rickie-Fowler.jpg" data-mid="36528916" border="0" src="https://freight.cargo.site/w/1000/i/5cd556364608b6294515449e1412012c6c29005b1051d07fc96587a1e59f57d7/cobra-golf_ADVANTAGE-Rickie-Fowler.jpg" /><img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/481bb8d1567cffff9f04cfbe8931f4fd1b412e8bb4a05d2ff5231c1296ae8779/cobra-golf_ALL-SMOKE_2.jpg" data-mid="36528917" border="0" src="https://freight.cargo.site/w/1000/i/481bb8d1567cffff9f04cfbe8931f4fd1b412e8bb4a05d2ff5231c1296ae8779/cobra-golf_ALL-SMOKE_2.jpg" /><img width="1000" height="447" width_o="1000" height_o="447" data-src="https://freight.cargo.site/t/original/i/971ac31c86dc60b6e2641ef9eb553e7c1ac9b551b8d810922ef8a9d1f2486235/cobra-golf_Facebook360.png" data-mid="36528919" border="0" src="https://freight.cargo.site/w/1000/i/971ac31c86dc60b6e2641ef9eb553e7c1ac9b551b8d810922ef8a9d1f2486235/cobra-golf_Facebook360.png" /><img width="1000" height="688" width_o="1000" height_o="688" data-src="https://freight.cargo.site/t/original/i/9d80840a07a9719c848c6c3f4b1c7b46749ad468259bd335fb0bffb741b95b31/cobra-golf_digital_mockup.jpg" data-mid="36528918" border="0" src="https://freight.cargo.site/w/1000/i/9d80840a07a9719c848c6c3f4b1c7b46749ad468259bd335fb0bffb741b95b31/cobra-golf_digital_mockup.jpg" /> https://mikeking.co/Red-Robin Tue, 28 Apr 2015 16:57:15 +0000 Mike King Freelance Copywriter https://mikeking.co/Red-Robin There were dozens of 15-second spots produced for Red Robin’s 2013 advertising campaign. Here are a few I had a hand in. Vegetarians got their feelings hurt about the "Phase" spot. Agency: VITRO, San Diego https://mikeking.co/Lauren-Harper-Jewelry Wed, 28 Jun 2017 21:44:19 +0000 Mike King Freelance Copywriter https://mikeking.co/Lauren-Harper-Jewelry Lauren Harper jewelry is expensive. Instead of dancing around the price tag, we made it the subject of this print campaign. Agency: Fear Not, Denver <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/11fb95f2777bb27cd0f7cee88d1074ca467993eff893b3bee9e1b1dc09fae30c/LaurenHarper_FNa.jpg" data-mid="24522952" border="0" src="https://freight.cargo.site/w/1000/i/11fb95f2777bb27cd0f7cee88d1074ca467993eff893b3bee9e1b1dc09fae30c/LaurenHarper_FNa.jpg" /><img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/03a2c2fa7213594d8b4c3c7b8c021223827b53ddea46794a016528eed49152fd/LaurenHarper_FNb.jpg" data-mid="24522953" border="0" src="https://freight.cargo.site/w/1000/i/03a2c2fa7213594d8b4c3c7b8c021223827b53ddea46794a016528eed49152fd/LaurenHarper_FNb.jpg" /><img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/66cf2730336df453d816b9a4189f6e30b3a9ae09fcdacfc900f1d6745b3ce8b5/LaurenHarper_FNc.jpg" data-mid="24522954" border="0" src="https://freight.cargo.site/w/1000/i/66cf2730336df453d816b9a4189f6e30b3a9ae09fcdacfc900f1d6745b3ce8b5/LaurenHarper_FNc.jpg" /><img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/0fac5e238f16edd3cdc464f78d47c86ccde45bdd88e59639af635d07dfe52657/LH_mockup_2.jpg" data-mid="24522955" border="0" src="https://freight.cargo.site/w/1000/i/0fac5e238f16edd3cdc464f78d47c86ccde45bdd88e59639af635d07dfe52657/LH_mockup_2.jpg" /> https://mikeking.co/Chipotle-Mexican-Grill Tue, 28 Apr 2015 16:57:04 +0000 Mike King Freelance Copywriter https://mikeking.co/Chipotle-Mexican-Grill Here are some lines and a cinema spot I helped write for Chipotle Mexican Grill's first national campaign. These are some of the first ads I ever produced. They are still some of my favorites. Agency: TDA, Boulder <img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/a1351b60df4a3b36c3e52d20ebd0fa7576f9d9679e2744b007b5b96ee1062d29/chipotleooh1_o.jpg" data-mid="24522948" border="0" src="https://freight.cargo.site/w/860/i/a1351b60df4a3b36c3e52d20ebd0fa7576f9d9679e2744b007b5b96ee1062d29/chipotleooh1_o.jpg" /><img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/6e3caf8b805a8249c0268eaabc65e38618bf0c1f989826365925457ac24adf8e/chipotleooh2_o.jpg" data-mid="24522949" border="0" src="https://freight.cargo.site/w/860/i/6e3caf8b805a8249c0268eaabc65e38618bf0c1f989826365925457ac24adf8e/chipotleooh2_o.jpg" /><img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/a836c4a92834e0cf1f9f58a32536d4da11f4ba9190e4d93b236451859541926c/chipotleooh3_o.jpg" data-mid="24522950" border="0" src="https://freight.cargo.site/w/860/i/a836c4a92834e0cf1f9f58a32536d4da11f4ba9190e4d93b236451859541926c/chipotleooh3_o.jpg" /><img width="860" height="500" width_o="860" height_o="500" data-src="https://freight.cargo.site/t/original/i/a5ed9b99bcf31e6b33244cc8aff30e341d69eb9aaac74b00dc908eb464570736/chipotleooh4_o.jpg" data-mid="24522951" border="0" src="https://freight.cargo.site/w/860/i/a5ed9b99bcf31e6b33244cc8aff30e341d69eb9aaac74b00dc908eb464570736/chipotleooh4_o.jpg" /> https://mikeking.co/Killington-Resort Tue, 28 Apr 2015 16:57:11 +0000 Mike King Freelance Copywriter https://mikeking.co/Killington-Resort Back in the day, Killington was known as the Beast of the East. We brought that name back and gave it some bigger teeth. It even inspired a slopeside marriage proposal. Agency: Factory Design Labs, Denver <img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/339b5c49d05e0769d41d148e4ca9b7249626f864ce470bb8963d91e9b072c97a/Beast1_o.jpg" data-mid="24522956" border="0" src="https://freight.cargo.site/w/464/i/339b5c49d05e0769d41d148e4ca9b7249626f864ce470bb8963d91e9b072c97a/Beast1_o.jpg" /><img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/3087a4f5b345090368105dbbf612945d349940e60f605428c58c4b45737ca778/Beast2_o.jpg" data-mid="24522957" border="0" src="https://freight.cargo.site/w/464/i/3087a4f5b345090368105dbbf612945d349940e60f605428c58c4b45737ca778/Beast2_o.jpg" /><img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/be79d52a28e5a66ebadd1fb2c668c9029860e8bba9a62c6af1e548caa49c7aef/Beast3_o.jpg" data-mid="24522958" border="0" src="https://freight.cargo.site/w/464/i/be79d52a28e5a66ebadd1fb2c668c9029860e8bba9a62c6af1e548caa49c7aef/Beast3_o.jpg" /><img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/94eddcdd51ba13820bb612072e0d73e37aa850eeae8690bc1dc9029bee2fa9c9/Beast4_o.jpg" data-mid="24522959" border="0" src="https://freight.cargo.site/w/464/i/94eddcdd51ba13820bb612072e0d73e37aa850eeae8690bc1dc9029bee2fa9c9/Beast4_o.jpg" /><img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/579d218aebf6c071f5abb49807fc6523cb1e583085c5bc0feb33909eb9e06fe6/Beast5_o.jpg" data-mid="24522960" border="0" src="https://freight.cargo.site/w/464/i/579d218aebf6c071f5abb49807fc6523cb1e583085c5bc0feb33909eb9e06fe6/Beast5_o.jpg" /><img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/a896ac36b1cc126618678297ea0e5cb2baf6732c74a974552005e47ef53bf801/Beast6_o.jpg" data-mid="24522961" border="0" src="https://freight.cargo.site/w/464/i/a896ac36b1cc126618678297ea0e5cb2baf6732c74a974552005e47ef53bf801/Beast6_o.jpg" /><img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/9e9e0d8e288d32ea7fd526bf362eadb34e0657eac1520761513930b6a3eead33/Beast7_o.jpg" data-mid="24522962" border="0" src="https://freight.cargo.site/w/464/i/9e9e0d8e288d32ea7fd526bf362eadb34e0657eac1520761513930b6a3eead33/Beast7_o.jpg" /><img width="800" height="286" width_o="800" height_o="286" data-src="https://freight.cargo.site/t/original/i/d5a6f3f257dd53e17df9197d1ef5e47e57b4d85b7ae83825fddb9444a63917ed/Beast8_o.jpg" data-mid="24522963" border="0" src="https://freight.cargo.site/w/800/i/d5a6f3f257dd53e17df9197d1ef5e47e57b4d85b7ae83825fddb9444a63917ed/Beast8_o.jpg" /><img width="860" height="673" width_o="860" height_o="673" data-src="https://freight.cargo.site/t/original/i/6c96992dbf6232b2d4bd8f90c94bcbe722ce617bd6ffd72a1b3ad4b376a4c84c/Beast11_o.jpg" data-mid="24522966" border="0" src="https://freight.cargo.site/w/860/i/6c96992dbf6232b2d4bd8f90c94bcbe722ce617bd6ffd72a1b3ad4b376a4c84c/Beast11_o.jpg" /><img width="2048" height="1450" width_o="2048" height_o="1450" data-src="https://freight.cargo.site/t/original/i/9be31346bf781fbbeffc4f98f1ce063160fe927e348f748f73c36c55dd3e87ec/Beast9_o.jpg" data-mid="24522964" border="0" src="https://freight.cargo.site/w/1000/i/9be31346bf781fbbeffc4f98f1ce063160fe927e348f748f73c36c55dd3e87ec/Beast9_o.jpg" /><img width="464" height="600" width_o="464" height_o="600" data-src="https://freight.cargo.site/t/original/i/7f2918db6947e911bc3588b6269a97321b42919b1d5c6b4ee1069c9b12ba5df2/Beast10_o.jpg" data-mid="24522965" border="0" src="https://freight.cargo.site/w/464/i/7f2918db6947e911bc3588b6269a97321b42919b1d5c6b4ee1069c9b12ba5df2/Beast10_o.jpg" /> https://mikeking.co/Audi-of-America Tue, 28 Apr 2015 16:57:03 +0000 Mike King Freelance Copywriter https://mikeking.co/Audi-of-America We exploited the many luxury car driver stereotypes in a series of webisodes about the fictional Becker family. It was viewed&nbsp; over 3 million times and picked up a One Show Interactive merit. Agency: Factory Design Labs, Denver Director: Geordie Stephens, Tool of North America